Beer & Branding
For one of my last senior projects, I sought to reinterpret a local brewery's branding. Branding work is very enjoyable for me, so I loved working on this throughout my last semester.
I found it important to keep the homemade, "do-it-yourself" feeling of the brand's original designs intact throughout my rebranding, but I also wanted to give the company a fresh feeling despite keeping the traditional connotation of Spiteful Brewing.
At its finalization, this project included a brand new logo for Spiteful Brewing, as well as a full style guide for the company to use, design mock-ups for apparel, beverage labels, vehicles, and promotional materials.
Take a look at some of the end results.